Absolute Radio will broadcast from four different locations in one day, as part of a promotion with train operator East Coast.
On Friday 11th October, its Christian O’Connell Breakfast Show will begin the day broadcasting live from a listener’s home in London, while Geoff Lloyd will take his Hometime Show to a fan’s home in Edinburgh to reflect the English and Scottish capitals being key destinations for the train operator.
During the rest of the daytime, Absolute Radio will also broadcast live from more cities on the East Coast route, including Russ Williams in Leeds and Pete Donaldson in Newcastle.
East Coast is also sponsoring Absolute Radio’s travel bulletins for two weeks, while the radio station’s presenters will reflect on-air about what makes them ‘feel at home’ to tie in with East Coast’s promotional messages.
Marketing and Customer Service Director for East Coast Peter Williams said: “Our partnership with Absolute Radio is all about bringing our ‘Feel at Home’ messaging to life through unique and engaging programming. We were won over by the radio station’s creative ideas for integrating our campaign into their award-winning schedule with such an innovative proposal.”
East Coast’s promotions on Absolute Radio form part of a wider £7 million marketing campaign, encompassing radio, TV and outdoor advertising.