Bauer Media’s KISS FM UK has launched the KISS Chosen One competition for a third year, with the aim of finding the next big thing in radio presenting.
The station has partnered with Garnier Pure Active for the two month competition which invites listeners across the UK to audition for the chance to win a three month freelance presenter contract with the station.
As sponsor, Garnier Pure Active will have co-branding across all elements of the campaign, including on-air trails, online and at each of the live auditions held in September and October.
To kick start the campaign, the website will have competition judges explaining what they are looking for in a new presenter and give tips on how to impress, as well as promoting the initial auditions and how to send in a video entry
The competition will culminate at the Presenter Academy event, held at the KISS headquarters on 12th October, where the top 25 entrants will go head-to-head. In the lead up to this event, promotional trails will showcase the remaining contestants, driving listeners online to look at the entries. Trails will also include vox-pops from shortlisted contestants.
Following the Presenter Academy, voting will open to the public to help whittle the final 10 contestants down to five, before the judges have the final say on who will become the ‘KISS Chosen One’. On-air trails will encourage listeners to go online to vote and once chosen, the five contestants will feature on on-air vox-pops.
The final reveal will take place live on Kiss on Friday 25th October, with the ‘KISS Chosen One’ 2013 arriving in the studio for their first taste of being a KISS presenter.
Previous winners have included AJ King, who won the ‘KISS Chosen One’ competition in 2011, who has since gone onto host a show on KISS every Monday to Thursday 10pm – midnight, as well as presenting ‘Kissalicious’ every Saturday from 4-7pm.
Andy Roberts, Group Programme Director at KISS, said: “At KISS, we’ve always felt it’s really important to give new people a chance to get into the industry and it’s great to be able to give the winner of the ‘KISS Chosen One’ this opportunity. I can’t wait to kick off the auditions and see who’s out there to be our next KISS Presenter!”
Liz Cunningham, Head of Commercial Programming at KISS, said: “We are delighted to be working with Garnier Pure Active to search for the fresh face of KISS; our next KISS presenter. Now in our third year, it’s always a really emotional journey, and it gives Garnier Pure Active a great opportunity to work with us to uncover fresh new presenting talent, and give them a potentially life-changing opportunity.”
The deal was brokered by ZenithOptimedia’s creative division Newcast.