Radio Caroline is entering the brand extension arena by launching Caroline Extra – an online station playing music from the 60s to the 80s.
The new station will launch before the end of the year, but will pull its satellite broadcasts from Astra from September 30th.
Radio Caroline says its service provider has released it early from a long-term contract after the station experienced reception problems on the platform.
“Our first project following closure of the satellite service will be to launch a brand new on-line radio station to be called Caroline Extra. Radio Caroline’s existing on-line service will continue unaffected,” the station said.
“Many so called ‘Gold’ stations play only a very small selection but Caroline Extra will be different. We have a huge amount of material from those eras at our disposal and we intend to play the widest possible selection. You’ll hear your favourites and you’ll hear music that is rarely played.
“Alongside this great variety of tracks you’ll also have another chance to hear some of our specialised programming. Dell Richardson’s Good Rockin’ Tonight, The Elvis Hour, 60s and 70s Request Show, Americana Roots Show and Stafford’s World will all be heard on Caroline Extra.”