Almost every second adult in Somalia is a BBC radio listener, a new survey has found.
The survey also said the BBC is one of the most trusted news sources in Somalia, and the most relevant and objective among the international broadcasters.
According to these figures, the BBC has further increased its reach on radio in Somalia, attracting almost half of the market. With 1.7 million tuning in to its radio programming, BBC World Service is the country’s most listened to international radio.
In Somalia, the BBC broadcasts in Somali, English and Arabic. Almost all of the BBC radio audience in this country tune in to the BBC Somali programming.
BBC Africa Editor, Solomon Mugera, comments: “Radio is the most popular platform and a very important source of news in Somalia, and it’s just great to see that people come to the BBC for news and information they can trust. These new stats show BBC Somali’s firm presence – alongside other BBC services – as a vital, objective source for audiences in the region, bringing them reporting and analysis that is relevant to them.”
As part of the two and a half hours of news and current-affairs radio programming throughout the day, BBC Somali offers a one-hour radio show on Fridays, Waxa ay ila tahay (In My View), debating the biggest topic of the week with invited experts and audiences interacting via phones and Facebook. The Monday sports programme, Barnaamijka ciyaaraha, brings 15 minutes of the week’s biggest regional and global sports stories.
While about 70 percent of listeners in Somalia tune in to the BBC radio on FM, about a third access this programming via mobile phones. More than half of the traffic to the BBC Somali website bbcsomali.com also comes from mobile devices.
BBC World Service’s radio broadcasts are available on shortwave and via rebroadcasting partner FM stations in the country, Radio Daljir, Radio Shabelle, Star FM and SBC.
BBC Somali has a considerable audience outside Somalia, in the wider region as well as among Somalis in the worldwide diaspora. In Kenya, 810,000 people tune in to BBC Somali radio every week.
The update of the BBC’s audience in Somalia (including Somaliland and Puntland) came as a result of a national media survey conducted between May and July 2014.