Radioplayer is to include extra content in its hybrid radio feed, allowing logos to be displayed on more radio sets.
The data will then be picked up and displayed on radio sets which support the RadioDNS Hybrid Radio standard, such as internet radio devices with DAB and FM included.
The BBC will also provide hybrid information for all their stations shortly, joining Global Radio who has been publishing the additional visual data for listeners since 2013.
The move means that more than 90% of the live radio consumed in the UK will shortly be compatible with the latest hybrid radio technology. The RadioDNS Hybrid Radio standard is an open international technology that links broadcast radio with the internet and 430 Radioplayer member stations will now benefit from the update.
Michael Hill, Managing Director of Radioplayer said: “This is a huge leap forward for hybrid radio – not just in the UK, but around the world. As more and more stations embrace hybrid radio, more and more manufacturers will build great radios for cars and kitchens. We’re proud to have played a part in establishing this virtuous circle”.
RadioDNS launched ‘Project Logo’ earlier this year, an initiative aimed at boosting the number of hybrid-compatible radio stations around the world. Radioplayer invented its ‘hybrid adaptor’ technology in response to this, and will now offer it to other countries which use the Radioplayer system – including Germany, Ireland, Austria, Belgium, and Norway.