BBC Radio Cymru is to trial an extra pop-up radio station during the autumn on DAB.
The as yet unnamed service will be launched ahead of the station’s 40th anniversary in 2017, as part of Radio Cymru’s wider digital plans. It will be available every weekday morning during the pilot period to listeners online, on Radio Cymru’s website, on the iPlayer Radio app and on DAB radio in South East Wales. The station’s main schedule on FM and DAB is unaffected by the trial service.
Betsan Powys, Radio Cymru’s Editor says, “We’re very excited about Radio Cymru’s big 40th birthday next year. And as digital platforms develop it’s important that Radio Cymru exploits all the opportunities they present. The pop-up station will be a three-month trial – enabling listeners to enjoy, discover and take advantage of new technological developments – without alienating Radio Cymru’s faithful listeners. One national service – two choices.
“After three months we’ll consider the next steps in light of the trial results, technological developments and the reality of the BBC’s financial position.”
As part of the digital developments, Radio Cymru will also offer a new online digital space for its youth audiences, using the C2 brand; a collaboration with partners to find new voices; and utilise the new BBC Music app, which allows users to select their favourite music, including Welsh artists.
Betsan Powys added, “Other plans include experimenting with a number of new ideas including partnerships with ‘Prosiect 15’ and ‘Coleg Cymraeg Cenedlaethol’ to attract fresh new voices to the station; as well as developing our collaboration with S4C’s Cyw, in light of the success of Stori Tic Toc for young children. It’s going to be a really busy, exciting and challenging period, which I hope will give our listeners even more compelling content”.
More information about Radio Cymru’s digital plans, including the pop-up station, will be announced over the coming months.