Absolute Radio goes back on iAd platform

Absolute Radio is promoting its new season of football coverage through the iAd mobile phone marketing platform.

The station was one of the first UK brands to use the new technology which targets iPhone and iPod users with messages in third party apps.

The adverts feature Absolute Radio football presenter Ian Wright and includes a quiz to entice listeners to try out the Rock N Roll Football app and on-air programming.

Clive Dickens, Chief Operating Officer at Absolute Radio said: “Our combined iAd and digital marketing strategy for Rock N Roll football offer a high level of targeting and engagement. Our proposition is one of music and football colliding – that’s our unique offering place marketplace and this digital offering perfectly demonstrates it.”

The station’s running campaigns on iAd following early success with their first two bursts of marketing on the platform which saw them pick up an award. Time spent in the iAd peaked at 101.8 seconds with an average of 87 seconds. Research also shows that Absolute Radio’s prompted awareness is up 11% since the first campaign went live in December.

The iAd creative has been designed in house at Absolute Radio by Duncan Riley who built on assets from the previous iAd campaign which was created by Albion.

Posted on Thursday, August 11th, 2011 at 7:24 am by RadioToday UK

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