Absolute Radio launches 60s and 70s
Absolute Radio is launching Absolute Radio 60s and Absolute Radio 70s.
The stations will be as much about the presenters as the music, with Pete Mitchell hosting daytime on 60s, who will be reunited with Geoff Lloyd, and Richard Skinner taking afternoons on 70s.
The two new stations join three current stations of a similar format covering the 80s, 90s and 00s on various digital radio platforms in the UK.
Absolute Radio 60s will launch on Tuesday 22nd of November on local DAB multiplexes across the UK with the likes of The Beatles, Stones and Motown. Pete and Geoff will be back together after five years apart for a daily show.
Absolute Radio 70s will launch a week later on Tuesday 29th of November on DAB in London, complete with Richard Skinner in the afternoon.
Clive Dickens, COO Absolute Radio: “We know there is considerable demand for both new decade services and continue to invest further in Digital Radio with now over 73% of our weekly audience listening via a digital device”.
Both stations will network Christian O’Connell at breakfast and Frank Skinner at the weekend.