Absolute billboard ads to have song info

Absolute Radio is to put ‘now playing’ track information on billboard adverts as part of a relaunch of its ‘Faces For Radio’ marketing campaign.

The station has worked with outdoor advertising firms JCDecaux and Clear Channel to take a live RSS feed from the studios and put it on the roadside.

The updated Faces for Radio campaign is being put on ad hoardings across London and the parts of the South East from this week, with the digital ones going live from 13 February.

Absolute Radio’s Marketing Director Clare Baker said: “The ‘Now Playing’ feature is designed to demonstrate the station’s core music proposition and is in line with our dynamic digital credentials. For this campaign we are targeting the roadside and in-car audience tempting them to trial the station immediately.”

As well as a homepage takeover at absoluteradio.co.uk, the ‘now playing’ feed is being used on web banner adverts which will run across third party sites with the Faces for Radio creative. The campaign has been planned and booked with JCDecaux, Clear Channel and Primesight by MEC and Kinetic, with creative by Albion.