Town and Country Broadcasting has relaunched its Swansea station 102.1 Bay Radio as Nation 80s from today.
It’s the first FM station in the UK to play nothing but 80s music.
Town and Country Broadcasting Managing Director Martin Mumford told RadioToday.co.uk: “1980s music had a huge enduring impact on the world with some of the greatest artists of all time beginning their careers during this decade. We identified that there was a growing demand out there with the general public and so the idea for Nation 80s was conceived. The various genres of the 1980s redefined the way many bands and artists made new music and it still continues to strongly influence people today.”
The breakfast and morning show will be presented by Tommo, who was named Presenter of the Year at the Arqiva Commercial Radio Awards last summer. He said: “I’m really, really excited with the launch of Nation 80s. For me personally it will be a walk down memory lane. Whilst the 80s provided some embarrassing fashion faux pas… yes I had a pair of acid wash jeans! This era for me had the best music, from New Wave & Synth Pop, Glam Rock and good old Rock & Roll, it had it all. Think of the 80s and you think of Duran Duran, Police, Madonna, Blondie, Dire Straits, U2, Bruce Springsteen, Bon Jovi, Prince, Michael Jackson Phil Collins, Bowie, Queen… it goes on and on and of course great events like Live Aid and Band Aid.”
Martin Mumford added:“Nation 80s is the official radio partner for the City & County of Swansea events team and will be supporting major events including the Admiral Swansea Bay 10k, Sparks in the Park and Waterfront Winterland. We’re also partners on Neath Port Talbot County Borough Council’s Icon project. Our primary audience is likely to be the over 25s but with 80s music enjoying a revival at the moment, we anticipate many younger members tuning in as well. The station will have a distinctive sound and a point of difference to draw in listeners and we are confident it will be a big success.”