A new scheme has been planned to collectively organise and sell radio advertising airtime for the 200 community radio stations in the UK.
The pilot has been created by Seahaven FM volunteer Roy Stannard and would see his company, Zerofiftyone act as the exclusive sales agency.
The Community Media Association would act as the distribution provider and will liaise with individual stations as required.
The scheme would service three levels of radio stations depending on their audience, with grouping by county and region to offer different packages.
The CMA is looking to hear from any licensed community radio station which would like to take part in the initial pilot scheme. Email radioads@commedia.org.uk for more details.
Posted on Monday, December 17th, 2012 at 6:36 am by RadioToday UK