Absolute Radio is to promote the new BlackBerry® Z10 smartphone in an integrated campaign incorporating on-air, online and mobile.
The activity will include a promotion on the Absolute Radio Geoff Lloyd Hometime Show, sponsorship of Friday evenings with Absolute Radio’s Leona Graham, an online hub and the launch of the Absolute Radio Player App and Barclays Premier League Live Scores App for BlackBerry® 10.
The Geoff Lloyd Hometime promotion will highlight BlackBerry® Balance and include a quiz between two listeners who have to answer questions correctly.
They’ll be given one minute to answer as many quick-fire questions on their personal interests as possible. However, Geoff will intermittently ask questions about the listeners’ work life to which they must answer ‘I’ve Switched Off Work Geoff’. If they fail to do so, they will be out of the competition. Whoever answers the most questions right, and successfully avoids ‘Work’ questions with the desired response will be the ultimate winner.
Emma Smyth, Head of Sponsorship at Absolute Radio said: “BlackBerry will become an integral part of the daily dialogue between Geoff, co-host Annabel Port and their loyal listeners during the promotion. The added value of the Leona Graham show, micro site and mobile app collaborations add real weight to the campaign.”