The Bee requests to drop Asian programme

The company behind The Bee has asked Ofcom for permission to remove its weekly Asian programming commitments from its Blackburn licence

In asking for the Format change, the station says its weekly Asian music programme airs off peak on a Saturday evening, and is a “complete departure from our “standard” programming, featuring Bollywood hits and news stories from the Bollywood film industry.”

Managing Director of the UKRD station Simon Brierley: “Implementation of this change will bring our Saturday evening programming into line with the remainder of the station’s output.

thebee“It is our belief that removing this area of our programming, for which there is little demand, will give a greater consistency to the station’s character of service.”

The regulator says the change would substantially alter the character of service so needs to take the request to consultation and is looking for views on the request to be made by 5pm on Tuesday 30 April 2013.

Existing Character of Service:

A MUSIC AND INFORMATION STATION FOR 25 TO 54 YEAR-OLDS IN THE BLACKBURN, DARWEN, ACCRINGTON AND SURROUNDING AREA, FOCUSING ON LOCAL ISSUES, WITH WEEKLY PROGRAMMING FORTHE ASIAN COMMUNITY.

Proposed new Character of Service:

A MUSIC AND INFORMATION STATION FOR 25 TO 54 YEAR-OLDS IN THE BLACKBURN, DARWEN, ACCRINGTON AND SURROUNDING AREA, FOCUSING ON LOCAL ISSUES.

Posted on Tuesday, April 9th, 2013 at 7:20 am by RadioToday

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