Wise Buddah creates new logo for Radio 2
The well-known BBC Radio 2 top-of-hour news intro and sonic station logo has been refreshed by jingle production company Wise Buddah.
In addition to a new seven note sonic logo, Wise Buddah also provided 10 new IDs to update the package, which now has over 50 separate cuts.
All the jingles from the package supplied last year have been re-arranged to fit with the new logo, and started airing this morning.
Wise Buddah worked with the BBC Concert Orchestra and Cliff Masterson, Beverley Knight, Clare Teal, Robbie McIntosh, Craig Blundell and the ‘Wise Buddah Big Band’ featuring Dave Arch, John Parricelli, Ian Thomas and a host of jazz luminaries on the new cuts.
On making the Jeremy Vine ID, composer Jem Godfrey was inspired to incorporate the sound of a phone: “I hit upon the idea of using the touch tone notes of the station’s phone number as the main musical hook, 0500 288 291. Seeing as Jeremy’s show features many listeners calling in to express their views and participate in the discussions of the day, it seemed a perfect way to reflect this key element of the programme”.