Highest audience for talkSPORT breakfast

Alan Brazil has scored the highest ever audience for talkSPORT breakfast, with 1.5m listeners tuning in each day.

The station has kept its 3.2m listeners this quarter too, which represents a 10% increase year on year. The weekend sports breakfast and live Barclays Premier League football on Sundays are also recording their highest audience.

Liam Fisher, talkSPORT’s Programme Director told RadioToday: “The results for the Alan Brazil Sports Breakfast are stunning and the show sounds better than ever. Over the past year we’ve added some big names to our line-up including Colin Murray and Johnny Vaughan. To see such a strong year-on-year increase across the station reflects our continued investment in talent and rights.”

Around UTV’s local stations and The Pulse and Pulse 2 in Yorkshire have recorded huge growths in how long people are listening to the stations for, with The Pulse seeing a 37% increase in average listening hours and Pulse 2 getting a rise of 118% on the previous year. The Pulse saw an 11% quarter-on-quarter increase in its number of listeners.

Juice FM in Liverpool has achieved a 9% increase in listeners from the previous quarter and 4% on the previous year, plus a 25% quarter-on-quarter increase in average listening hours.

In the North West, UTV’s station Wire FM in Warrington, Widnes and Runcorn has increased its listeners with 17% more year-on-year. Listeners are also listening to Wish FM and Wire FM for longer, with both stations posting increases in average listening hours.

And at Radio Wave in Blackpool, the station has gained a 23% increase in the number of listeners from the previous year.

Iain Fowler, Director of Local Radio for UTV Media (GB), said: “These figures come during a fantastic week for our local stations where they proved their worth amongst some of the biggest names in the radio industry at Monday’s Radio Academy Awards. The Academy judges praised how well the stations target our local audiences and this is clearly reflected in these brilliant figures.”

Posted on Thursday, May 15th, 2014 at 12:03 am by RadioToday

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