Friday 27th May is Local Radio Day for UKRD’s 15 local stations, and the group is inviting other stations to get involved.
Speaking to RadioToday, Chief Executive William Rogers explains what it’s all about: “This is all about celebrating the impact that proper local radio has on the communities it serves and bringing to the attention of listeners, and the public more generally, everything that is done and delivered by stations which are focussed on all things local.
“We intend to make this an annual event which will take place at the tail end of May each year and we are also keen for any other proper local radio stations that want to take part in it to join us with their own activities and events on May 27th. If there are any other stations out there that wish to join in and celebrate this part of our sector, please get in touch with either myself (email@example.com), Dave Coull (firstname.lastname@example.org), the Group Content Director, or via our website.
The group will publish a mobile app and website at localradioday.co.uk which will have information, interviews and research about the local radio sector.
Generic on-air production which can be used by any local station wanting to take part in the day will also be made available.
William continued: “I’m also delighted that we’ve had such excellent support from artists, politicians from all parties and other local personalities supporting the day, as well as proper local radio itself.
We’ll be publishing the interviews with them in the run up to Local Radio Day on the website as well as on our own sites and these will be made available to others.”
The group has also conducted comprehensive research of its own on what its listeners feel about local radio and will be publishing this shortly. Dave Coull, UKRD’s Group Content Director: “We constantly get told that proper local radio is struggling and people view it differently or that people do and don’t care about certain things. I think this research will shed some interesting light on this whole issue.”