Apple has reportedly acquired Pop Up Archive, the online search platform which can transcribe, organise, and search audio files.
The Hot Pod newsletter reported the news this week, after the company’s podcast sarch engine AudioSear.ch website also went offline on November 28th.
The only official statement the newsletter could get from Cupertino said: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
Nicholas Quah from Hot Pod news writes: “I’m pretty sure you can put two and two together with what’s on paper: Apple, long the dominant hands-off steward of the podcast universe, has acquired a technology dedicated to increasing the knowability and sortability of the hundreds of thousands of shows distributed through its Apple Podcast platform.
“This, as you can imagine, has widespread implications for the ecosystem. Apple is believed to still drive somewhere between 50 to 70 percent of all available podcasts downloads, depending on who’s measuring — it’s near impossible to quantify this with any precision — and it’s further worth noting that this news comes months after Apple’s original announcement of in-episode analytics, which was scheduled to roll out around this end point of the year following the introduction of iOS 11 in September. (Indeed, it’s entirely possible that this has already been happening, perhaps in batches.)”
Pop Up Archive was set-up by Anne Wootton and Bailey Smith.