Radioplayer has launched a re-designed app and a new brand, with a consumer advertising campaign across radio and outdoor.
The app design, based on months of user-testing and prototyping, features a cleaner interface with the new Radioplayer branding, faster start-up and streaming, plus a new ‘high quality’ mode. There’s also a new expandable playbar, housing all the key controls, easier to find and play podcasts and catch-up programmes, automatic ‘series linking for your favourite shows, easier to spot new episodes and integration with Smart Device Link (a ‘connected car’ system used by Ford and Toyota)
The re-brand is its first since the platform launched in 2011 and combines the ‘R’ of Radioplayer with a striped ‘play’ symbol, giving it a single, global identity which works in spaces as diverse as phone screens, car-dashboards and speaker packaging.
The brand and apps are being launched in phases, with the UK rolling out first to iPhones, iPads, Android and Kindle Fire devices. Other Radioplayer territories around the world will follow shortly.
The launch is supported by a significant advertising campaign, running across UK radio, with the message that Radioplayer gives you ‘radio everywhere you go’. It includes five creative treatments promoting live and on-demand radio via Radioplayer’s apps, smart speakers, cars and computers. Featuring the track On the Radio by Scouting for Girls, the ad celebrates the energy and inclusion at the heart of radio. The on-air campaign will be accompanied by banners on bus-sides across London.
Radioplayer Managing Director Michael Hill said: “Radioplayer was already the top-rated radio app, used by millions of listeners in the UK and around the world. Our brilliant new design raises the bar once more, and will help radio remain central to listeners’ lives, wherever they are. I’m immensely proud of the collaborative work we’ve done on the app, the brand, and the marketing campaign.”