Audioboom has entered a strategic partnership with MAPP Media to expand podcast monetisation in the UK.
MAPP Media will monetise Audioboom’s impression-based inventory, delivering new value through scaled Dynamic Ad Insertion opportunities to a portfolio of more than 8000 podcasts.
Audioboom’s podcasts are downloaded more than 12 million times each month in the UK, and the network publishes the likes of No Such Thing As A Fish, F1: Beyond The Grid, The Cycling Podcast, and Wafflin’.
MAPP Media’s sales platform will deliver revenue through a second window sales model, while Audioboom’s in-house team will continue to focus on the premium model of high engagement, embedded, host reads. The combined strategy aims to optimise advertising revenue and create maximum value for Audioboom’s original podcasts and production partners.
“Audioboom is the market-leader in premium podcast advertising, and now through our partnership with MAPP Media we can deliver even more value to our podcasters in the UK,” says Stuart Last, Audioboom CEO.
“MAPP’s ability to generate scalable revenue will drive value to creators of all sizes, as well as optimizing our rich archives.
“With our long running experience in the audio space, Mapp are excited to bring this new opportunity to the forefront of our offering, connecting up the world’s leading brands with some of the biggest podcasts in the UK” says Nathan Warner, MAPP Media Managing Director.
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Posted on Tuesday, April 6th, 2021 at 2:18 pm by RadioToday Staff