Autoglass has launched a four week campaign on Jazz FM, to help choose a new jazz-infused jingle to better suit the station.
The challenge Autoglass® campaign will be promoted on air, online and across both Jazz FM’s and Autoglass®’s social networks.
Jazz FM listeners will have the chance to go online and vote for their favourite ad featuring various jazz twists on the recognisable Autoglass jingle. In doing so, they will also be automatically entered into a competition to win a range of Jazz FM prizes.
“For Autoglass®, the brand is key to our business success,” says David Meliveo, Marketing Director at Autoglass®. “We appreciate and understand our customers’ varying tastes and are excited about this campaign with Jazz FM, in a bid to find the nation’s preferred jazz take on our jingle.. By empowering the station’s listeners, we hope they appreciate we truly value their thoughts and opinions and we’ll be delighted to share the results when they’re in!”
Mike Vitti, programme controller at Jazz FM commented: “The programming team at Jazz FM are delighted to be working so closely with Autoglass. The campaign we are about to launch is a perfect example of how synergy can be achieved between audience, client, radio station."