Comedy football commentaries for Absolute
Posted by
Comedy football commentaries for Absolute

Absolute Radio are supplementing their deal to broadcast Euro 2012 commentaries on the England and Ireland matches with an alternative commentary option on digital radio.

Comedians including Dave Gorman and Jason Byrne will join the commentary teams for Absolute Radio 90s.

Alun Cochrane and Andy Zaltzman are covering tonight’s England v France match, while Mark Watson does the England-Sweden game on Friday and Dave Gorman commentates on the final group match against hosts Ukraine next Tuesday.

Paul Sylvester – Absolute Radio’s Head of Presentation said: “It’s a childhood dream to become a football commentator and in what’s a radio first we’re giving some of Britain’s best comedians the chance to do just that – combining two of our core pillars – football and comedy.”

Absolute Radio has also today launched its marketing campaign for the ‘proper’ commentaries it is offering of the England and Ireland matches at Euro 2012 – plus fixtures in the later stages – fronted by Ian Wright. The campaign uses digital outdoor media across London to promote the only FM coverage of the tournament on Absolute’s 105.8FM frequency. Text on the digital adverts will change each week to promote an updated marketing message.

Clare Baker – Absolute Radio’s Marketing Director said. “This marketing campaign signals our intention to drive the Rock ‘N’ Roll Football brand into the Euro’s and beyond.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 924 11 June, 2012 Station News 2:18 pm 20126 Monday, June 11th, 2012

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events