Absolute Radio are supplementing their deal to broadcast Euro 2012 commentaries on the England and Ireland matches with an alternative commentary option on digital radio.
Comedians including Dave Gorman and Jason Byrne will join the commentary teams for Absolute Radio 90s.
Alun Cochrane and Andy Zaltzman are covering tonight’s England v France match, while Mark Watson does the England-Sweden game on Friday and Dave Gorman commentates on the final group match against hosts Ukraine next Tuesday.
Paul Sylvester – Absolute Radio’s Head of Presentation said: “It’s a childhood dream to become a football commentator and in what’s a radio first we’re giving some of Britain’s best comedians the chance to do just that – combining two of our core pillars – football and comedy.”
Absolute Radio has also today launched its marketing campaign for the ‘proper’ commentaries it is offering of the England and Ireland matches at Euro 2012 – plus fixtures in the later stages – fronted by Ian Wright. The campaign uses digital outdoor media across London to promote the only FM coverage of the tournament on Absolute’s 105.8FM frequency. Text on the digital adverts will change each week to promote an updated marketing message.
Clare Baker – Absolute Radio’s Marketing Director said. “This marketing campaign signals our intention to drive the Rock ‘N’ Roll Football brand into the Euro’s and beyond.”