Jazz FM signs new Dinner Jazz sponsor
Posted by
Jazz FM signs new Dinner Jazz sponsor

Taylor’s Port is the new headline sponsor of Dinner Jazz, in a new 26 week agreement done directly between the station and the client.

In addition to the programme sponsorship, there’ll be a range of bespoke content and educational/informative features that dramatize the core values of Taylor’s Port. Over the 6 month term that includes themes such as the history/background of the brand, then moving through to production to serving and enjoying.

The station tells us “‘Decanting Thursday’ will feature a particular bottle and there will be a ‘Dinner party’ mood on Friday – light-hearted or humorous features focusing on quirky, amusing or unusual aspects of Port and/or Taylor’s Port. On Sunday the tone will be more relaxed, mellow and cultured. There will also be a feature matching a special vintage Port to a vintage jazz track.”

There will also be a dedicated webpage on jazzfm.com which will host tasting note features on different ports, video footage of the Taylor’s wine estate and more.

“We are delighted to be sponsors of the Jazz FM Dinner Jazz programme,” says Adrian Bridge, Managing Director, Taylor’s Port. “We think that Jazz and Port are an excellent match. Both are a perfect accompaniment for sociable and relaxed moments. The timing and mood of Dinner Jazz make it an excellent platform for communicating about our Ports.

Jo Coltman, Director of Sales, Jazz FM: “We see Taylor’s Port sponsorship of Dinner Jazz as one of those rare situations where a clients brand values really do enhance the programme. What better to complement a Dinner Jazz moment than with a Taylor’s twenty year old Tawny Port or perhaps even a cold glass of Chip Dry White with tonic and mint as an aperitif. Delicious!”

Previous sponsors of Dinner Jazz include Berry Bros & Rudd and Bordeaux Wines.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 741 16 October, 2012 Station News 7:48 am 201210 Tuesday, October 16th, 2012

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
More events