Jazz FM and Aberdeen Asset Management have created this year’s latest in a series of ‘Discovery’ CDs, celebrating rare jazz, blues, funk and soul gems.
This year’s CD is titled ‘A World Of Discovery’, with twelve jazz, soul, funk and blues tracks specially selected by the Jazz FM creative team.
It will not just go to the 30,000 Aberdeen Asset Management clients and friends, but also reach half a million British Airways customers in January and February 2013.
The CD will be available to BA travellers via the long haul flight audio entertainment selection, and supported with specially designed tray cards and an advertorial that will feature in the January issue of High Life magazine.
Richard Wheatly, CEO of Jazz FM, says, “This year’s Discovery CD and BA campaign for Aberdeen is a fabulous example of jazz music enriching a global and growing finance brand. We are excited that British Airways travellers will be able to unwind with a wonderful jazz CD.”