Downtown Country to launch on DAB this Spring
Downtown Country to launch on DAB this Spring
Posted by
Downtown Country to launch on DAB this Spring

A new country music radio station, first reported by RadioToday earlier this month, will launch ‘this Spring’ according to owners Bauer Media.

Downtown Country, a spin-off to Downtown Radio in Belfast, will be on DAB and online, 24 hours a day with American and Irish country singers.

Regional Managing Director of Bauer in NI, Mark Mahaffy said: “If you like your country music you’ll love Downtown Country. The genre has never been more popular with a host of American and local artists introducing it to an entire new generation.

“Contemporary artists such as Lady Antebellum, Carrie Underwood, Keith Urban, Ward Thomas and Nathan Carter will be typical in an hour of Downtown Country output, mixed with legends like Dolly Parton and Garth Brooks. It is fitting that Downtown which was the first commercial station in the province in 1976 will now launch NI’s first ‘digital only’ station, ‘Downtown Country’ reflecting the demand for one of the fastest growing music genres in the UK.

Downtown Radio already broadcasts three hours of country music each evening, from 1900 – 2200. In a DAB multiplex variation request earlier this month, Bauer indicates the new station will start on or after April 13th. [UPDATE: The station launched at 15:15 on April 15th, 2015)

Bauer’s predecessor Emap previously operated a country music station from Glasgow called 3C. It closed in March 2007.

Mark added: “Downtown Country will initially launch on the digital multiplex which will be accessible to a potential population of over 1.5million adults across Northern Ireland over the next two years. Listeners who love country music further afield can also tune in via their smartphone or tablet and also online.”

Artwork for Downtown Country

Programme Controller, Stuart Robinson: “The beauty of creating something totally unique and new is that we are working off a blank canvas. Our established country programmes on Downtown in the evening are market leading but the creation of an entire station dedicated to this genre will give us much more programming scope.

“Our programmes will take on a fresh, modern approach and provide a platform to introduce new country presenting talent and music to Northern Ireland’s airwaves,” he said.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 6 8961 30 March, 2015 Digital Radio News, Industry News, Today 10:06 am 20153 Monday, March 30th, 2015

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Doing the DAB in Manchester - December 8, 2016 at 6:00 pm (Texture Bar, Manchester)
BBC Music Awards 2016 - December 12, 2016 at 8:00 pm (ExCeL London 1 Western Gateway, London, E16 1XL, England)
Deadline for entries: IRN Awards - January 17, 2017 at 5:00 pm ()
European Radio Show - January 29, 2017 at 10:00 am (Paris)
European Radio Show - January 30, 2017 at 10:00 am (Paris)
European Radio Show - January 31, 2017 at 10:00 am (Paris)
RAJAR delivered to stations Q4 2016 - February 8, 2017 at 10:30 am ()
Radiodays Europe 2017 - March 19, 2017 at 12:00 am (Amsterdam, Netherlands)
More events