UK leads the way with in-car Digital Radio
The UK and Norway are leading the way with in-car DAB take-up from manufacturers, according to a new survey from WorldDMB.
New cars with DAB now stand at 60% in the UK and Norway, whilst Switzerland has 45%. Norway and Switzerland are the likely to be the first countries in the world to set firm dates for Digital Switchover (DSO). Norway has achieved the criteria for DSO in 2017 and awaits Government confirmation of this date.
In Switzerland, DSO is planned for 2020-24 – with final approval expected later this year. In the UK, Government policy is focused on a digital future for radio but no dates have been set; and in Germany, the ARD has confirmed its long term commitment to DAB+.
Patrick Hannon, President of WorldDMB said “Our aim with this research is to demonstrate clearly that DAB digital radio is the platform of the future in Europe. With the first countries moving to Digital Switchover, and motorists driving between these markets, it is becoming increasingly important for car manufacturers to include digital radio as standard.”
In Norway 53% of households have digital radio; in the UK 49%, in Denmark 45% and in Switzerland 43%. In Germany receiver sales are growing rapidly – rising 63% year on year in Q4 2014