Spencer Pryor: Glasgow will be Doing the DAB
Spencer Pryor from Brave Broadcasting writes for RadioToday about the upcoming digital radio event in Glasgow.
Glasgow is among the most dynamic radio markets in Scotland with almost 70 services available on DAB digital radio, 30 of which have launched in the past 18 months, following the launch of the Glasgow small-scale DAB mini-mux and the launch of national DAB network, Sound Digital. Additionally, in 2016, BBC Scotland launched pop up digital station, BBC Radio Scotland Music Extra and Wireless Group collaborated with the Scottish Sun to launch Christmas pop up, Scottish Sun Christmas Radio.
My organisation, Brave Broadcasting, runs the small scale multiplex in Glasgow. Over the past year we’ve helped ensure that the most creative and brilliant radio stations in the area are able to share their content with audiences in Glasgow. Digital radio is encouraging innovation and investment in new radio services, which we don’t see on FM because it’s full, providing an even playing field for smaller stations to compete with the BBC and larger commercial stations. To date, we have 11 stations on the multiplex.
The mix of stations is incredibly diverse both in content and format ranging from community orientated stations such as Radio Saltire, through to a unique station in Celtic Music Radio who are becoming the ‘must listen’ in regard to Scottish traditional music. In the next few weeks we are adding another three stations on DAB+ to further widen the choice available.
This explosion of content has helped drive digital listening in the area, increasing by 76% in the past five years. And now, with over 50% of Glasgow households having access to a DAB radio, the amount of digital listening is only going to continue increase.
RadioToday is partnering with the Radio Academy’s Scotland branch and Digital Radio UK, as well as Revo Radio, Radioplayer and Hyde Park Installers, hosting an event in Glasgow on Thursday 23rd February celebrating digital radio in the region. If you’re interested in radio, and live in Glasgow or nearby, it’s a must-attend event.
At the event we’ll hear from the broadcasters behind this expansion as they share their views on radio’s standing in Glasgow as well as their vision of radio’s digital future. I’m looking forward to hearing what BBC Radio Scotland’s, Sharon Mair, has to say about the BBC’s plans for digital radio in Scotland.
If you would like to attend our celebration of digital radio in Glasgow on Thursday 23rd February, between 6pm and 8.30pm, please email [email protected]