ABSOLUTE: Big gains for decades stations

Absolute 80s is the number one digital commercial radio station, according to the latest set of RAJAR figures out today.

Its reach is up 80% in the last 12 months, with the enlarged audience size of 1.018m now bigger than Bauer’s The Hits Radio.

Absolute Radio 90s also increased its audience size 80% year-on-year, although it fell 15% this quarter to 366,000 adults listeners. This news comes as the group prepares to launch two more decades stations – Absolute Radio 60s and Absolute Radio 70s – next month.

With 2.841m weekly listeners, the total Absoute Radio Network has held its 9-year high for reach. The main Absolute Radio station’s audience is down 50,000 listeners (3%) across the year from 1.654m to 1.604m.

69% of Absolute’s total listening is now done on digital platforms – up from 62%.

The group says hours are up 11% year on year but took a ‘seasonal dip’ of 16.5% this quarter because of the lack of Premier League football coverage in the summer months.

Chief Operating Officer Clive Dickens said: “This is a steady RAJAR performance for the brand – Absolute Radio and Absolute 80s are both now top ten commercial radio stations in the UK and The Absolute Radio Network has held its reach, after significant growth last quarter.”

Posted on Thursday, October 27th, 2011 at 12:33 am by RadioToday UK

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