Somethin’ Else extends BRIT Awards deal

Radio indie Somethin’ Else is again going to be syndicating content to our industry from the BRIT Awards, but will also look after the event’s web and social media content.

The content design and creation company are to produce exclusive ‘backstage access’ videos and also redesign the awards’ website.

Somethin’ Else has worked with the BRITs since 2002 and as official radio production partner provides audio interviews to all UK and international stations from the red carpet and facilitates stations who broadcast live from backstage. The online video and radio content is going to be executive produced by Tom Green.

This year they’ll be responsible for handling social media activity across Facebook and Twitter for the 2012 awards, with Michelle Feuerlicht heading up the strategy for Somethin’ Else.

Steve Ackerman, Managing Director, Somethin’ Else told “Music fans worldwide will be having online conversations around the show; our social media strategy and exclusive online content will feed into this buzz and create a richer experience for BRITs fans. Building on our recent successes using social media to compliment content on other platforms – whether it be around the season launch of a hit TV drama series, or reaching out to engage fans – we are really excited to apply our expertise to The BRITs 2012.”

Maggie Crowe, Director of Events, BRIT Awards Ltd. added: “The BRIT Awards 2012 with MasterCard are delighted that Somethin’ Else will be overseeing all our online digital content. After 31 years, its our ‘duty of care’ to ensure that every BRITs fan – young or old – get to see, listen and comment on those unique BRITs moments produced each year.”

The 2012 BRITs take place on 21 February at London’s o2 Arena.

Posted on Tuesday, December 6th, 2011 at 11:14 am by RadioToday UK

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