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Celador retains Bridgwater radio licence

Ofcom has announced the award of the re-advertised analogue local commercial radio licence for Bridgwater and West Somerset to Celador Radio.

The station has been operating as The Breeze since August after previous station Total Star was bought by Celador.

The licence term had previously been cut and re-advertised after Total Star was in breach of Ofcom rules on transmission power.

Ofcom received two applications for the Bridgwater licence by the closing date of 1 December 2011 – one from Celador’s The Breeze and the other from neighbouring station Midwest Radio. Later the same month, Midwest withdrew its application after being taken over by Celador.

Today the regulator has announced The Breeze’s licence has been renewed for a 7-year period starting from July when the current licence ends. The licence is for a service, on 100.8, 102.4 and 107.4 MHz, to cover the towns of Bridgwater, Minehead and Watchet, and surrounding parts of West Somerset, which have a population (aged 15+) of around 58,000.

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