The Breeze to replace Total Star Somerset
Celador Radio has acquired the much troubled Bridgwater and West Somerset licence from Total Star, and will launch The Breeze on its three frequencies this Sunday at midday.
The licence was cut short by Ofcom last week for serious breaches, meaning it will be re-advertised next month to any interested parties.
The regulator found the station deliberately transmitting at several times above its permitted power level, meaning the licence will now expire in July 2012.
The move by Celador to acquire a licence which is due to expire in less than a year will no doubt give them an advantage should they re-apply. The closing date has been set for December 1st 2011.
Programming for the station on 100.8, 102.4 and 107.4 will be produced from Celador’s South West Broadcast Centre, based in Bristol. The three frequencies were originally owned by Quaywest Radio (100.8/102.4) and BCRfm (107.4).