Kia joins the "DAB as standard" family
Kia has committed to moving to digital radio as standard across most of its Kia models in the UK.
The Kia Soul has been launched with digital radio as standard and the company says other Kia models will be upgraded as soon as possible within the product life-cycle. The Kia Sportage, the brand’s best-selling car in the UK, will get digital radio when the all-new version is launched this year.
The news was announced by the Korean Hyundai Kia Automotive Group at the international IBC conference in Amsterdam today.
Ian Mathews, Head of Product Planning at Kia Motors (UK) Limited says: “Kia has long been one of the fastest growing car brands in the UK and we know our customers love the additional choice of radio stations in their car.”
55% of new car registrations now have digital radio as standard, up from 12% three years ago. The car is one of the favourite places to listen to the radio, and 61% of all radio listeners listen in the car according to the latest RAJAR.
Ford Ennals, CEO of Digital Radio UK, says: “It’s great news that one of the world’s largest car manufacturers is prioritising fitting digital radios throughout the Kia range. This means Kia drivers can listen to all of their favourite stations on digital radio and will be able to receive the new digital network of national commercial radio stations when they launch next year.”
Helen Boaden, Director of Radio at the BBC added: “We are delighted that now even more car drivers will be able to listen to our digital-only stations while they’re on the move.”