RAJAR: Heart loses 20% of London listeners

Heart London has received its lowest audience figures in 14 years, shedding almost 400,000 listeners this quarter.

The station had 1.83m listeners in Q2, 2014, and 1.74m a year ago, but today’s results gives Heart London 1.44m weekly listeners. Hours are also down from 11.5m to 7.9m quarter on quarter.

But it’s good news in the former Real Radio regions where Heart has arrived – with weekly reach up a good amount in the North West, North East, Yorkshire and Scotland. The stations switched over in June so this is the first full quarter report for the stations.

Capital FM is once again number one commercially in London – and Dave Berry and Lisa Snowdon also grow their market share at breakfast.

Gold is up 35% year on year, now with 345,00 listeners on AM and DAB. But Capital XTRA, the station(s) formerly known as Choice, is down 41% year on year, now with 323,000 listeners compared with 553,000 a year ago.

Smooth Radio London has held its impressive figure gained last quarter too – the station now has 742,000 listeners compared with 442,000 a year ago and 781,000 last quarter. The Smooth network has an all-time high figure too of 4.7m listeners.

Ashley Tabor, founder & executive president of Global, said: “Global is once again celebrating another great RAJAR quarter. I’m extremely proud that Capital has extended its lead in the highly competitive London market, especially making gains in market share. Once more Dave Berry & Lisa Snowdon are the clear winners at breakfast, striding ahead of their competitors.

“This is proving to be a fantastic year for Global, with more listeners tuning into our brands than any other, and that is testament to the hard work and dedication of every single globaller working across all our brands.”

Richard Park, group executive director & director of broadcasting at Global, said: “This is a great set of RAJAR results in what has been an incredible year for Global. I am particularly pleased with the continued growth and success of Heart which cements its position as the UK’s most popular commercial network. Every new Heart station we launched in May enjoyed an increase in reach, share and hours, proving the ongoing popularity of the brand with our listeners.”

Posted on Thursday, October 23rd, 2014 at 12:06 am by RadioToday

You might also like

Comments are closed.