BBC Taster promises experimental radio
A new service from the BBC will provide a place for the corporation to test out new content and emerging technology.
BBC Taster, which will work across TV, Radio and Online, enables the BBC to explore the future of content with audiences and offer them something completely new to ‘try, rate and share’.
On launch day, BBC Radio 1 is offering ‘Radio 1 R1OT’, which brings a competitive element to online voting and will influence what happens on air. Details of the first event will be announced on-air soon.
“Want to influence what happens on Radio 1? Once you vote, you and your friends become part of a virtual tribe. The best R1OTers get a shout-out so your responses may go on air. If you’re under 16 please get your parent or guardian’s ok before you respond to a R1OT.”
Ralph Rivera, Director of BBC Future Media, says: “Innovation has been at the heart of the BBC since the birth of radio and TV, right through to the digital age – having pioneered products and services like the BBC Micro, Ceefax, BBC iPlayer and the first truly digital Olympics in 2012. BBC Taster is the next step, bringing together our editorial and technology experts and opening the process up for audiences. This will give us valuable feedback and technical insights, helping us further develop our ideas and work on those with the greatest potential.”
The BBC says ‘it’s also an opportunity to serve audiences something extra, utilising the BBC archive, additional and unseen material from BBC recordings or backstage footage.’