Yorkshire Coast Radio Extra will be added to the recently launched DAB multiplex for North Yorkshire this month.
The UKRD station will join sister stations Stray and Minster on the mux, which covers the entire county of North Yorkshire, making the station available further away from the coast than its current FM signal reaches, including in Stray and Minster’s TSA.
A blog post on Muxco’s website says test transmissions are about to start in preparation for their formal launch on Tuesday 17th February at 8.45am.
Chris Sigsworth, Managing Director says “Yorkshire Coast Radio Extra will provide everything our listeners love about Yorkshire Coast Radio, with a little bit extra”.
Speech-based content will feature in special programmes, focussing on topics such as Business, Health and Motors.
Chris says “Our audience is currently the biggest it has ever been. After a very successful 21 years we feel the time is right to extend our service and provide more engaging content, specific to the local area that we serve”.
William Rogers, Chief Executive Officer of the UKRD Group says “This is a great example of a local commercial radio station maximising its opportunity to provide incremental services to the people in its patch. Not only is this a further expansion of the stations approach to what is already a comprehensive strategy to develop digital services but it reflects a meaningful improvement in the range of content being delivered.”
The multiplex had its official launch on December 17th and current broadcasts Stray Extra, More Minster and BBC Radio York.