RAJAR: Magic takes top London spot from Kiss
Bauer has taken the top two commercial radio spots in London as Magic returns to number one, with Kiss not far behind.
Kiss had the biggest commercial reach in London for the first time last quarter but has today lost just 29,000 whilst Magic gained 148,000 listeners. Capital moves to third position with the loss of 76,000 listeners and Heart drops by 250,000 listeners to roughly where it was two quarters ago with 1,533,000 reach. Back in 2010/2011 the station was attracting over 2m listeners.
Bauer now has three stations within the top 10 stations in London, with Absolute Radio coming in in 10th place after a 33% increase in audience this quarter. Absolute Radio now has the biggest audience its ever had in London.
Magic Radio posts record national reach of 3.6m thanks to its Digital One slot, whilst KISS UK increases audience to 4.9m. KISS Breakfast with Rickie, Melvin and Charlie is now the number one commercial breakfast show in London with 879,000 listeners, taking over from Dave & Lisa on Capital.
Dee Ford, Group Managing Director Radio, Bauer Media, said: “With increases in reach and share across the board, this book demonstrates a raft of outstanding results.”
Global also has three, with Capital, Heart and Classic. The other four places go to BBC stations.
LBC has done badly this quarter in the capital, with a drop of 200,000 listeners (although national listening is up 10%) on FM, but an extra 31% increase has been recorded for LBC London News on AM. LBC’s Breakfast Show with Nick Ferrari however has achieved the biggest commercial radio breakfast share in London at 5.4%
Capital Xtra has lost more listeners – 25% to be exact – and XFM is down 17.5% in reach from last quarter. Smooth Radio has also lost listeners this quarter but is up year on year. The former Jazz and Saga stations (plus Am network previously home to Gold) have grown by 11% adding nearly half a million listeners in the past 12 months, taking its weekly reach to 4.8m listeners.
Ashley Tabor, founder & executive president of Global, said: “We continue to lead the industry with 23 million listeners tuning in to Global brands every week. The nation’s three most popular commercial radio brands maintain a strong lead with 9 million people listening to Heart, 7.5 million listeners enjoying the Capital brand and over 5.5 million people tuning into Classic FM each week. We’re also delighted with the growth of Smooth and LBC, and our regional results around the UK in places like Manchester and Birmingham.”
Richard Park, group executive director and director of broadcasting at Global, said: “I’m particularly proud that Smooth has added nearly half a million new listeners in the past year. It’s also very promising to see that LBC, the home of political debate, translated its coverage of the most talked about General Election in a generation into record figures across the country.”
talkSPORT has attracted more listeners quarter on quarter and year on year, now with 838,000 listeners in London alone. The station now has 3.2m nationwide.
Calum Macaulay, talkSPORT Managing Director said: “It’s a really exciting time for everyone at talkSPORT. The audience figures today are superb and talkSPORT continues to go from strength to strength, driven by our investment in live rights and talent.”
Here are the top 10 radio stations in London by reach, including BBC stations:
- BBC Radio 4 – 2.897m
- BBC Radio 2 – 2.308m
- Magic – 1.911m
- KISS – 1.883m
- Capital FM – 1.793m
- BBC Radio 1 – 1.563
- Heart London – 1.533m
- Classic FM – 1.484m
- BBC 5 live – 1.367m
- Absolute Radio – 924k