Wireless Group has launched a summer-themed radio station in Scotland, to complement its three seasonal stations in England and Wales.
Starting today, Scottish Summer Sun Radio is broadcasting until August 20th on the Central Scotland, Aberdeen and Ayrshire DAB digital radio multiplexes.
Meanwhile, Signal Summertime, Pulse Summertime and The Wave Summertime, broadcast in Staffordshire & Cheshire, Bradford, Kirklees & Calderdale and Swansea respectively will also offer non-stop music, presenter free output with summer features and information for holidaymakers. The summer stations have broadcast for the last couple of years using the slightly different name of “Summer” rather than “Summertime”.
The stations launch on July 7 and will run until September 3.
Special competitions will be run for listeners of Signal Summertime, Pulse Summertime and The Wave Summertime including the Ultimate School Prom Night where listeners can win their dream school prom to be hosted by the station’s own Breakfast Show presenters. The king and queen of the prom will also win cash prizes.
Group Programme Director Terry Underhill told RadioToday: “Whatever the weather, British summertime is very special. Our aim with these stations is to become the soundtrack to summer 2017. Whether it’s the background to our listeners’ BBQ or party, or a lazy sunny weekend morning, we want to bring feel-good radio to the airwaves with these special stations”.
The Scottish Sun editor Alan Muir said: “Building on the success of The Scottish Sun’s Xmas Radio, The Scottish Summer Sun Radio will shine across Scotland’s airwaves. With a mixture of summer anthems, chill out tunes and cash prizes to be won we will be on hand to brighten up our listeners’ day.”