Former talkSPORT and TWG executive Kelvin MacKenzie is re-entering the radio industry, launching two speech stations in London on AM and DAB.
CitiSport will go on medium wave and DAB, with CitiTalk just on digital radio. Both are set to launch in the New Year.
MacKenzie has the backing of Bristol City FC owner Stephen Lansdown from Hargreaves Lansdown, as well as Saracens Rugby Club owner Nigel Wray and Charlton FC director Richard Murray.
RadioToday understands the medium wave frequency will be 558 AM, which is currently used by Spectrum Radio and was recently given the go-ahead by Ofcom to change to an all-speech format.
Kelvin told RadioToday: “London is a global capital and deserves to have its own sports radio station centred on the locale they know. There is only so much of traffic jams from Bangor that our smart and time poor listeners can take.”
CitiSport says it plans to offer a “more modern, humorous and fresh take on sports radio”.
MacKenzie was Chief Executive of talkSPORT after heading a consortium to buy Talk Radio in 1998. It was rebranded as talkSPORT under his leadership in 2000 and he left when UTV bought it in 2005.
In 2015 he was revealed as the man behind a proposed sports station as part of the Listen2Digital application for the second national DAB multiplex, which lost out to SoundDigital.
Kelvin is no stranger to the air himself either, having been a regular pundit on a number of stations. He even covered for James Whale on LBC in 2010.