Fix Radio has launched Fix Media after taking over the running of Facebook page Tradesmen Banter, which has half a million active followers.
Fix Media will give advertisers and sponsors the opportunity to reach more tradespeople than just the radio listeners alone, with bacon butty site tours, lead generation campaigns, video creation and now access to a bigger social media following.
Fix Radio CEO Louis Timpany told RadioToday: “This is a major expansion for us and a huge opportunity for sponsors and partners of the station. Not only will we continue to reach over 35,000 listeners via Fix Radio, but we’ll be in front of hundreds of thousands of tradespeople on social media, via videos and competitions – we’re hitting all touch points. It’s a hugely ambitious move that puts us a unique position for marketers looking to connect with tradespeople at work via the radio, during downtime via social media, and even before work with a bacon butty!”
Tradesmen Banter currently shares funny photos and videos to engage tradespeople. The page will keep its name but will be re-branded with Fix Radio’s logos and visuals, with content to now be posted by Fix Media’s social media team. This will include new video content by Fix Media and promotion of the radio station.
The newly conceived ‘Fix Media’ is now working with over 25 current clients including Velux, CITB and Breedon Cement.
The station has now moved from its original studio in Battersea to Angel, Islington to accommodate its expansion. It broadcasts on DAB across London as well as online and the Fix Radio app. The station has a two-day no-repeat music policy during the work day, daily construction industry news, and says it has the most detailed weather forecast in London, in partnership with the Met Office.