Communicorp buys Bob FM to rebrand as Heart

Bob FM has been bought by Communicorp and will be rebranded as Heart Hertfordshire, merging with its existing station covering Watford.

Bob – which covers the north of Hertfordshire including Stevenage, Hertford, Knebworth, Hitchin and Welwyn Garden City – first launched in 2001 as Hertbeat FM. It rebranded as Jack FM in May 2010, before becoming Bob FM nearly 4 years later due to licensing issues which would have prevented the station using the Jack brand on DAB.

It has been based in studios at the Old Pump House in Knebworth Park since launch.

The purchase follows the sale of Connect FM and Heart Watford by Adventure Radio to Communicorp in February. It’s expected that the new enlarged Heart Hertfordshire will take 21 hours a day of programmes from Global’s Heart network, with Communicorp providing a 3-hour drivetime show.

In an email sent to staff, Communicorp UK CEO Mark Lee said: “Further to our recent acquisition of Heart Hertfordshire, I’m pleased to confirm that we have just acquired Bob FM which broadcasts to the north of Hertfordshire.

“Subject to Ofcom approval, our intention is to extend the Heart Hertfordshire brand licence to cover the full county, a population of approximately 600,000 adults. The transition will take a few months. Please welcome the Bob FM team to the Communicorp UK family.”

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24 Comments
  1. Paul Swift says

    Another nail in the coffin for local radio. Connect fm also going to Smooth ! How can a station like that go from being Hit music to coffin dodger tracks ? What a shame for all at BOB.

  2. Dave says

    Who will be next maybe quidem?

    1. T1 says

      Hopefully

    2. Matt McCann says

      I listen to Bob a lot as in my area I can already pick up Heart hertfordshire, Heart 4 counties and Heart London- I don’t want to choose heart I want something different like Bob which plays a eclectic taste of music and not much talk or competitions!! This will mean 20% of channels I can clearly pick up will be Heart and for 21 hours each day will be exactly the same with sugababes pumping out once every hour!!

  3. MusicDJuk says

    Most stations that have been taken over offered a live & local service, butin all honestly Bob FM only had one live show a day with non stop music interspersed with witty sweepers!

    In this case it’s being replaced by one that is live throughout the day along with what appears to be a reasonably local drive time.

    The death of this local station actually happened way back in 2010 when Hertbeat was replaced with Jack FM

  4. Ron Dobbyn says

    Bob, and Jack, and Caroline, where are Elsie, Maisie, and Tom. Are any radio stations called Jeremy, Theresa, or Mogg? .Alright Jackie, I know you live in Tolworth

  5. Ian Scott says

    How anyone at Ofcom can possibly consider that Global and Communicorp are separate when 21 hours a day will come from Leicester Square is beyond me.

    LIcencing has become as much of a joke as the House of Commons.

    1. T1 says

      Tall poppy syndrome exists here.

    2. Radio Geordie says

      Its a licensing agreement.
      The same thing happened years ago when a couple of the Classic Gold services were operated by different companies to GWR (as it was then).
      The West Yorkshire service was owned by The Radio Partnership (as was) whilst the Hereford & Worcester service was owned by Muff Murfin. Both stations were allowed to call themselves Classic Gold [area] on the condition they carried the networked programmes. Only the breakfast, drive & adverts were local.

  6. Radio Geordie says

    Yeah!
    That’s all Hertfordshire needs isn’t it?
    Another Heart!
    Like it’s not already covered by neighbouring Hearts (Home Counties, Cambridgeshire, London & Essex).

    1. Radio Geordie says

      Which building is going to be closed?

  7. MICHAEL BOLTON says

    How many Hearts can you hear in Hertfordshire now!!!?? – Chiltern covered Herts, Beds and Bucks so this is just putting out the same programming in the areas on yet more frequencies!! Lessening choice substantially.

    1. SP says

      Definitely only three.. Heart Hertfordshire in South/West, Heart London in south/east , Heart ‘four’ counties in north Herts.

    2. Joe Smith says

      None if you have got the sense not to turn them on!

  8. Mark Budgen says

    Global Radio.
    Bland, uninspiring, cack.
    Yet loved by the Conservative party.
    I wonder why?

    1. mb23 says

      Global Radio started in 2007 (they bought the GCap stations in 2008). The localness rules were substantially relaxed in April 2010. None of that was anything to do with the Conservative Party.

  9. Chris says

    HEART IS COMING!!!!

  10. David says

    An absolute disgrace Ofcom are allowing this. Yet community radio has its hands tied behind it’s back.

  11. John Bullass says

    C’mon Bauer surely it’s your turn next to buy some more stations or have they already gone.

  12. Mr Boltar says

    “Please welcome the Bob FM team to the Communicorp UK family.”

    Yes, give them a good welcome because they won’t be around long, it’ll be P45 time before you can say “bland derivative networked drivel”.

    1. mb23 says

      The news team isn’t going anywhere, it’s a condition of the licence that they provide local news for the TSA. That leaves the one live presenter, who is probably freelance so won’t be getting a P45.

      1. Mr Boltar says

        I doubt its a condition of the license that the news team has to be the same people as before. No doubt the current team will be sacked and the corporate news dept will take over.

  13. Mark says

    Ok. I get they are killing local radio. But you are saying Heart is bland and boring. It’s just a pop music station. What do you expect. Just like Jack. BOB. I think you don’t like Heart because it is successful.

  14. Scott says

    The merger from Bob to Heart Hertfordshire brand is ever so confusing, I live North of Hertfordshire Baldock and my local Heart station is Heart Four Counties 96.9 studio Basic in Milton Keynes covering Herts Beds Bucks and Northant , While Heart Hertfordshire Evening Drive will be Broadcasting from Knebworth Park pump House Studio on 106.7 /9, I hope the new owners Boost the Fm signal for 106.7/9 as I can’t pick up Bob fm very well

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