The Telegraph launches new radio shows on WhatsApp
The Telegraph has launched a new weekday morning and evening audio show called The Briefing.
The programme will simultaneously be available anywhere that podcasts are heard – as well as through WhatsApp.
The Briefing will be presented by Danny Boyle and Chris Price, who have been hosting a daily Audio Briefings show on WhatsApp in recent months.
The new two-minute download will provide listeners with news to start and end the day, with headlines and reaction from The Telegraph’s journalists.
The Briefing joins The Telegraph’s premium audio portfolio, which includes podcasts dedicated to food, fashion, football and finance, plus agenda-setting news and political shows. Previous episodes of Bryony Gordon’s Mad World, Fashion Unzipped and Chopper’s Brexit Podcast have included Prince Harry, Victoria Beckham and Boris Johnson as guests.
At Global’s annual Upfronts presentation last week, an exclusive sales partnership was announced to enable brands using the DAX advertising platform to easily access the highly engaged, premium audiences that enjoy The Telegraph’s 18 series of podcasts.
Elsa Demain-Griffiths, Head of Commercial Innovation at The Telegraph, said:“The Telegraph has been a pioneer of podcasting, using the medium to reach new audiences as early as 2005. Demand is now greater than ever, and through this investment in content, distribution and sales we look forward to helping more brands to be part of our brilliant storytelling.”
Lex Friedman, ART19 CRO, said: “We’re thrilled to have The Telegraph join ART19. This is a global deal that will boost scale and discoverability of The Telegraph’s podcasts plus opens up The Telegraph’s brilliant content to more advertisers.”
The Briefing adds to The Telegraph’s portfolio of products for commuters, which includes the Front Page email newsletter, also written by Danny Boyle and Chris Price, which goes to more than 275,000 recipients twice each day, in the morning and early evening.