Scott Mills to host Wise Buddah app-cast

Wise Buddah has been commissioned to make exclusive radio-style content for The Official Top 40 Chart mobile music app.

The weekly chart “app-cast” will take the form of a five-minute magazine show with interviews, gossip and music news.

It’ll only be available to users of the Samsung Galaxy smartphones that pay for The Official Top 40 Chart App – and it’s hosted by Radio 1’s Scott Mills.

It’s presented by Wise Buddah-represented Scott Mills and provides record labels and artists’ agents with a new and targeted way of promoting new and current acts to music fans.

Wise Buddah head of content Simon Willis said: “This app-cast is revolutionary in a number of ways. From a business perspective it’s a way of monetising podcasts, for Samsung it’s a way of using original content as a sales tool and most importantly it’s a new way for audience’s to engage with a quality audio product on a mobile device.”

The Official Top 40 Chart App is a joint initiative between the mobile phone manufacturer and The Official Chart Company. Wise Buddah was commissioned to produce the app-cast by mobile music company MusicQubed, the company that built and manages the service .

The first Wise Buddah-produced weekly chart app-cast will be made available to Samsung Galaxy users this Monday, 23 July 2012 and will feature Labrinth and Daniel Powter.

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