Scott Mills to host Wise Buddah app-cast
Wise Buddah has been commissioned to make exclusive radio-style content for The Official Top 40 Chart mobile music app.
The weekly chart “app-cast” will take the form of a five-minute magazine show with interviews, gossip and music news.
It’s presented by Wise Buddah-represented Scott Mills and provides record labels and artists’ agents with a new and targeted way of promoting new and current acts to music fans.
Wise Buddah head of content Simon Willis said: “This app-cast is revolutionary in a number of ways. From a business perspective it’s a way of monetising podcasts, for Samsung it’s a way of using original content as a sales tool and most importantly it’s a new way for audience’s to engage with a quality audio product on a mobile device.”
The Official Top 40 Chart App is a joint initiative between the mobile phone manufacturer and The Official Chart Company. Wise Buddah was commissioned to produce the app-cast by mobile music company MusicQubed, the company that built and manages the service .
The first Wise Buddah-produced weekly chart app-cast will be made available to Samsung Galaxy users this Monday, 23 July 2012 and will feature Labrinth and Daniel Powter.