Star Radio Cambridge is preparing to welcome the new Prince or Princess of Cambridge by renaming the entire station for a week.
After the arrival of the new royal baby, due on 16th July, the UKRD station will completely re-brand, adopting the newly announced name of the royal baby to welcome its arrival as Cambridge’s own prince or princess.
From signage on its building to new in-car radio displays and on-air, the new name will feature across all its radio programmes.
And, everytime a Star Radio presenter mistakenly mentions the radio station by its original name, rather than its temporary prince or princess name, the radio station will donate £5 to Cambridge’s maternity unit, the Rosie Hospital.
Mark Peters, managing director of Star Radio told RadioToday: “This is a great occasion for Cambridge and temporarily adopting the name of the new Prince or Princess seems a fitting birthday tribute.”
Presenting the breakfast show from 6am each morning, I expect I’ll be the first to slip up on the name but it’ll all be in aid of one of the best maternity hospitals in the country, of which we are very proud.”