Pure to launch accessible DAB car radio adapter
Pure is partnering with Sound Digital for a major on-air campaign to promote its new in-car digital radio adapter.
The 3rd generation adaptor is promising to make a significant impact on the industry thanks to its ‘simple installation, exciting feature set and accessible pricing’.
An information campaign aimed at encouraging new listeners to retune their radios to receive the new stations will also be a key part of the promotional activities.
The adapter will be available at a ‘market changing price point’ and will ‘benefit from Pure’s leading engineering expertise, extensive in-car experience and state-of-the-art technological innovation’.
Steve Holebrook, chairman of Sound Digital says: “We’re delighted to be teaming up with Pure to support the launch of this innovative new radio adapter. It promises to deliver an easy and affordable new way for listeners to access our digital radio services in their cars from a brand they know and trust.”
Jon Oliver, category manager, Halfords says: “We’re incredibly excited to hear about Pure’s new adapter as they have a great track record in innovating in this market and from what we’ve heard, the adapter has some exciting features. The launch of 15 new digital stations in 2016 will be a real driver for our customers to upgrade their cars to digital and this new adapter is shaping up to be a solution that really fulfils their needs.”
Paul Smith, Pure’s general manager says: “We are extremely pleased to announce this significant promotional partnership with major broadcast and retail partners. We have considerable heritage in the in-vehicle digital radio category and this third generation will be the most significant yet. We will work closely with our lead retail and broadcast partners over the coming months to make this launch the most transformative ever for the in-car digital radio aftermarket.”
And finally, Ford Ennals, CEO Digital Radio UK, said: “We welcome the news that Pure is launching a new digital radio adapter for the car next year and see it as a real transformation for the market. With the great increases in digital radio coverage and new digital stations coming next year we believe that consumers will be looking for a high-quality affordable solution that will enable them to get all their favourite digital stations in their car.”