Premier’s new radio station, Premier Praise, will launch on the new national DAB multiplex on March 27th – Easter Sunday.
The station, the third to launch by the group, will be playing classic and contemporary Christian music aimed at an audience in their 30s and 40s.
The first song will be an exclusive radio play of a new composition by Grammy award-winning, Christian singer-songwriter Matt Redman who will launch ‘Premier Praise’ officially at 9-00am on Easter Sunday.
Every hour on ‘Premier Praise’ will begin with a short prayer and will also feature short Bible readings, inspirational thoughts and stories of faith.
Its strap line will be “Light Up Your Life”.
Peter Kerridge, Premier’s CEO, today outlined the new radio station’s objectives. “The aim of ‘Premier Praise’ is to help people develop their natural spiritual lives by delivering uplifting, inspiring, popular Christian music with warmth and understanding,” he said.
“Apart from providing a feel-good, all-music alternative to ‘Premier Christian Radio’, we hope to attract people who might otherwise shun Christian media in favour of something more mainstream.
“During test transmissions in March, we are asking people to help us build the station and tell us about their favourite Bible verses, the songs they want to hear, and their stories of faith. There’s a survey on the new website – Premierpraise.com – and we’re hoping to engage people on social media,” says Mr Kerridge.
“We believe people who tune in will find ‘Premier Praise’ to be a surprisingly good radio station.”
Premier Gospel, which broadcasts on DAB to London, will remain unchanged.