New Premier station to launch on Easter Sunday
New Premier station to launch on Easter Sunday
Posted by
New Premier station to launch on Easter Sunday

Premier’s new radio station, Premier Praise, will launch on the new national DAB multiplex on March 27th – Easter Sunday.

The station, the third to launch by the group, will be playing classic and contemporary Christian music aimed at an audience in their 30s and 40s.

The first song will be an exclusive radio play of a new composition by Grammy award-winning, Christian singer-songwriter Matt Redman who will launch ‘Premier Praise’ officially at 9-00am on Easter Sunday.

Every hour on ‘Premier Praise’ will begin with a short prayer and will also feature short Bible readings, inspirational thoughts and stories of faith.

Its strap line will be “Light Up Your Life”.

Peter Kerridge, Premier’s CEO, today outlined the new radio station’s objectives. “The aim of ‘Premier Praise’ is to help people develop their natural spiritual lives by delivering uplifting, inspiring, popular Christian music with warmth and understanding,” he said.

“Apart from providing a feel-good, all-music alternative to ‘Premier Christian Radio’, we hope to attract people who might otherwise shun Christian media in favour of something more mainstream.

“During test transmissions in March, we are asking people to help us build the station and tell us about their favourite Bible verses, the songs they want to hear, and their stories of faith. There’s a survey on the new website – Premierpraise.com – and we’re hoping to engage people on social media,” says Mr Kerridge.

“We believe people who tune in will find ‘Premier Praise’ to be a surprisingly good radio station.”

Premier Gospel, which broadcasts on DAB to London, will remain unchanged.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday.

0 2 3987 16 February, 2016 Industry News 5:18 pm 20162 Tuesday, February 16th, 2016

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

IBC 2016 - September 9, 2016 at 10:00 am (Amsterdam)
Community Media Conference - September 10, 2016 at 9:00 am (Birmingham City University, Bartholomew Row, Birmingham)
IBC 2016 - September 10, 2016 at 10:00 am (Amsterdam)
Community Radio Awards 2016 (.co.uk) - September 10, 2016 at 7:30 pm (Birmingham City University, 15 Bartholomew Row, Birmingham B5 5JU, United Kingdom)
IBC 2016 - September 11, 2016 at 10:00 am (Amsterdam)
More events