Downtown Country, a spin-off to Downtown Radio in Belfast, will be on DAB and online, 24 hours a day with American and Irish country singers.
Regional Managing Director of Bauer in NI, Mark Mahaffy said: “If you like your country music you’ll love Downtown Country. The genre has never been more popular with a host of American and local artists introducing it to an entire new generation.
“Contemporary artists such as Lady Antebellum, Carrie Underwood, Keith Urban, Ward Thomas and Nathan Carter will be typical in an hour of Downtown Country output, mixed with legends like Dolly Parton and Garth Brooks. It is fitting that Downtown which was the first commercial station in the province in 1976 will now launch NI’s first ‘digital only’ station, ‘Downtown Country’ reflecting the demand for one of the fastest growing music genres in the UK.
Bauer’s predecessor Emap previously operated a country music station from Glasgow called 3C. It closed in March 2007.
Mark added: “Downtown Country will initially launch on the digital multiplex which will be accessible to a potential population of over 1.5million adults across Northern Ireland over the next two years. Listeners who love country music further afield can also tune in via their smartphone or tablet and also online.”
Programme Controller, Stuart Robinson: “The beauty of creating something totally unique and new is that we are working off a blank canvas. Our established country programmes on Downtown in the evening are market leading but the creation of an entire station dedicated to this genre will give us much more programming scope.
“Our programmes will take on a fresh, modern approach and provide a platform to introduce new country presenting talent and music to Northern Ireland’s airwaves,” he said.