The South West has a new radio station this morning as Exeter FM rebrands as Radio Exe.
It follows its sale by London Media Company to two presenters at the station last summer.
Paul Nero and Mark Tyler say the relaunch ‘brings a renewed focus on the station’s core local audience’.
They say the new name reflects the station’s broader transmission area across Exeter, East and Mid Devon, especially the towns and villages around the Exe.
Since the acquisition, the station has hired former Gemini Radio breakfast show presenters Ben Clark, Matt Young and Jon White, and re-instated the Exeter City Football Club programme ‘The Red and White Radio Show’ presented by club announcer Joe Hellier.
They’ve also taken on two young local broadcasters – 18 year old Tom Watts joins the news team and 20 year old Ashley Jeary is production assistant as well as presenter of ‘Exe Live and Local’.
Managing director Paul Nero says: “We’re taking the best of Exeter FM, introducing promising new talent and concentrating on music for grown-ups. Other than the name, the changes we’re making are incremental rather than transformational, so we’re confident our existing listeners will find the sound reassuring, with new content presented by familiar voices. At the same time, we also hope that people who perhaps have tried the station before and found it not to their taste will give us another go.”
Radio Exe also has a new website built by GMedia and is on Twitter at @radio_exe.