The Bee allowed to drop Asian programming

Lancashire-based The Bee has been given the all-clear to drop a weekly programme for the Asian community, in a recent change of format request.

The request has been approved with Ofcom saying only three out of five responses opposed the change, and that despite considerable efforts to build a strong audience base over the last nine years for the show, little had materialised.

The Blackburn licence area is already covered by a dedicated Asian radio station with Asian Sound Radio.

The Bee’s Managing Director Simon Brierley said the programme was a “complete departure from our “standard” programming,”

He said: “It is our belief that removing this area of our programming, for which there is little demand, will give a greater consistency to the station’s character of service.”

Ofcom is currently inviting applications for community radio stations in the area covered by The Bee, and the area has historically had a high level of RSL activity for the Asian community.

PREVIOUS FORMAT

A MUSIC AND INFORMATION STATION FOR 25 TO 54 YEAR-OLDS IN THE BLACKBURN, DARWEN, ACCRINGTON AND SURROUNDING AREA, FOCUSING ON LOCAL ISSUES, WITH WEEKLY PROGRAMMING FOR THE ASIAN COMMUNITY.

NEW FORMAT

A MUSIC AND INFORMATION STATION FOR 25 TO 54 YEAR-OLDS IN THE BLACKBURN, DARWEN, ACCRINGTON AND SURROUNDING AREA, FOCUSING ON LOCAL ISSUES.

Posted on Monday, July 22nd, 2013 at 10:05 am by RadioToday

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