At a Radio Academy event this evening, Radio Academy Awards Chair John Myers revealed there won’t be a new headline sponsor this year for The Awards Formerly Known As The Sonys.
Instead a number of category sponsors are being invited to help cover the costs of the landmark industry event – which takes place at the Grosvenor House Hotel in London each May.
Sony has sponsored the awards since it launched over 30 years ago, giving the award the nickname of the Sonys.
A panel of award experts gathered in London to discuss how to win a Gold, chaired by John Myers. Journalist and broadcaster Sandy Warr discussed the ‘Dos and Don’ts’ of those all important entries, along with Dan Cocker from multi-award winning independent production company Somethin’ Else.
Advice such as asking for a fresh pair of ears to listen to your audio entry was given, along with background information on how the judges are chosen. Chair John Myers revealed when he ran GMG Radio, they hired somebody to work on award entries specifically.
It was also pointed out that community radio stations are eligible to enter for most categories, although the price of entering the competition probably stops most from taking part.
This year’s closing date is 5pm on February 6th ahead of the event on May 12th in London.