RAJAR: local radio round-up Q4 2013
JACK fm Swindon has recorded a 345% increase in reach year on year, making the former Brunel FM station another success story for Celador.
The station now has a a 16% weekly reach compared to 3% a year ago.
The JACK format is doing well elsewhere too. A small rise in Oxfordshire this quarter and a big jump from 11% reach to 17% reach year on year. It’s the same at JACK South Coast, now on 14% compared with 7% two years ago as The Coast. Jack Bristol posted its highest ever hours and market share too.
At UTV, Signal 1 did well with a 20% increase in reach year on year, but sister station Signal 107 is down 33% from 57,000 listeners to 40,000.
Wish FM has done particularly well though, with the station’s number of listeners up by 8% and the hours growing by 35%, both year on year.
Listening at BBC Local Radio remains steady this quarter. Overall reach for Local Radio in England came in at 7.1m / 16.5% – stable year-on-year (6.9m / 16.4%) and last quarter (7.1m / 16.5%). This translates into an increase of 156,000 listeners on the year and 13,000 on the quarter.
Stations with an increase in audience include BBC Coventry and Warwickshire, up to 17% weekly reach from 11% last year, BBC Radio Cambridgeshire, now back up to 20% from 16% last year, and BBC Radio Cumbria.
BBC Radio Gloucestershire however is down 25% in reach since Q4 2012 and Radio Humberside down 20%.
David Holdsworth, Controller, BBC English Regions said: “This is a sure-footed, solid performance across BBC Local Radio in England, especially in what is a highly competitive market. These results reflect the fact that quality public service broadcasting continues to be highly valued by our listeners. I’m confident that we can continue to build on this performance in the long term.”
The full RAJAR figures for Quarter 4, 2013 can be viewed
At UKRD, Yorkshire Coast Radio has achieved its highest audience figures ever, in data released today. The Scarborough based station now reaches a weekly audience of 50,900 adults and 45% of the area’s population. This is a year on year increase of 18%, with 7,800 new listeners turning on in the last 12 months.
Chris Sigsworth, Managing Director says: “We are over the moon with these latest figures. The team work tirelessly to deliver truly local radio that both informs and entertains the communities in our area. To achieve such a strong following is confirmation that we are connecting with our audience in a way that matters to them.”
William Rogers, Group CEO told RadioToday: “I’m over the moon that the team at Yorkshire Coast Radio has delivered the highest Reach of any local commercial station in England. A fantastic team effort.”
Yorkshire Coast Radio now has the highest percentage reach of population of all stations in England.
Elsewhere, The Bee is up 25% in weekly reach since this time last year. The station, which historically stayed around the 20,000 listener mark, now has 51,000 weekly listeners across central and east Lancashire. Stable mate 2BR is also celebrating, now with a 34% weekly reach and 62,000 listeners.
Chester’s Dee 106.3 recorded an all-time high – now on 24% weekly reach and 47,000 listeners. Chief Executive Chris Hurst told RadioToday: “I’m over the moon, it’s a credit to the team that a 10 year old station is attracting its highest audiences ever despite the increase in competitors. We’re proud to provide local programming.”
In Scotland, the team at Original 106 are celebrating the biggest ever audience for the Aberdeen station. Now at 20% compared with 13% weekly reach 12 months ago. Total hours are also double what they were.
Digital station MKFM has reported its first figures this quarter. The station has 7,000 listeners.
Free Radio Birmingham is down to its lowest ever figure or 13% weekly reach, although remains constant with figures published a year ago. Elsewhere Free Radio Herefordshire & Worcestershire is up 19,000 listeners and Free Radio 80s Shropshire has doubled its audience from 11,000 to 24,000 people.
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