RAJAR: Radio listening is back up to 90%

The weekly reach for all radio listening in the UK is back up above the 90 per cent mark, with Quarter 4 2013 RAJAR results showing 90.9% of the population are tuning in.

The share via platform remains around the same, but actual figures show listening via AM/FM is down from 59.6% to 58.5% and listening hours via all digital platforms is up from 35.6 to 36.1. DAB listening is also marginally up from 23.0 to 23.4%.

52% of the population (27.7 million people) tunes in via a digital platform each week, up 10% year on year, and digital listening is now 36.1% of all listening hours, up 9% from 33% in Q4 2013.

BBC Radio remains the dominant sector, with 55.2 per cent share of hours compared with commercial radio’s 42.1%.

Around the independent stations, Jazz FM saw a national rise of 12% in listeners in Q3, with its latest figures at 681,000. The station has been removed from the national DAB platform so next quarter will reveal what effect the move had on RAJAR.

BBC Radio 6 Music is the most listened to digital-only station, with its highest ever audience of almost 2 million listeners (1.96 million), bringing it level with BBC Radio 3.

Absolute 80s is the most listened to commercial digital-only station with 1.18 million listeners, up 33% year on year, with sister station Absolute Radio 90s also up 30% year on year.

DAB is the most popular device for digital listening (65% of all digital hours), and 46% of adults have access to a DAB digital radio, up 10% year on year.

Digital listening share in car is at its highest ever – 10.9% of digital listening – up 38%, with digital listening hours in car up 41% year on year.

And the share of analogue listening in home is below 50%, at 47.6%, its lowest ever, and in London it is only 40.7%.

Ford Ennals, CEO of Digital Radio UK, says: “The long term drive to digital listening continues and upcoming developments in coverage, content and cars during 2014 will accelerate the growth of digital listening further. Over the next couple of years we will see 350 new transmitters for national network and local DAB, the proposed launch of the new national Digital Two network as well the majority of new cars coming with digital radio as standard.”

Posted on Thursday, February 6th, 2014 at 12:00 am by RadioToday

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